QWIDS
A web to mobile journey
case study 5 minutes

Qwids started as a simple but very powerful platform based on crowdsourcing content, rewards and loyalty. For businesses and brands, the web app provided an interface that allowed publishing mission-based campaigns including social networks. QUIDS’s main purpose was to help marketers engage their audiences over social networks and establish extended branding awareness across stakeholders. As a first step, the team behind QWIDS begun developing the platform’s base using Ruby on Rails, however, a mobile team was required to complete the puzzle and deliver an outstanding mobile experience. That’s when QWIDS met EBS to bring the last pieces together and enable a closer stakeholder grasp to businesses around the world.

The Challenge

In order to make the experience less confusing and more user-friendly EBS Integrator had to face several challenges. One of them was choosing the right-fit authentication method. Of course, our team went with the OAuth2 framework. The choice enabled users to log-in or register with just one tap which as a result, helped to identify duplicate profiles or copycats.
Another challenge we had to face was convergence across UX interfaces since a mobile experience of an iOS app implies redirecting tap actions to a responsive web-page, rather than keeping the experience exclusively mobile. Since EBS Integrator is not known to cut corners, the team used “UNIVERSAL LINKS” [1] to deliver a uniform and fluid user experience within the mobile app, without any browser-related compromises. This way, the web talks to the app natively via APIs without even changing the URL’s structure. The Android Analogue follows the same principle (hard-coded within the app) following the iOS model.

Finally, one of the greatest challenges in building QWIDS was the Mobile and User Experience. Due to the market’s saturation, EBS had to build an interface that speaks for each and every user, making use of various tips and tricks to deliver an add-value to QWIDS initial design. One of the tricks was replacing the bonus transfer approach that was focused on using the web platform. Understanding that most of the users would find it hard to literally log-in on their computer, we’ve provided a good-old alternative: the QR code transfer. No more links to access, no more forms to fill-in: bonuses (or QWIDS) are received by a user through a simple QR code, generated by a friend who’s willing to share.

The Result

After hours in meetings and weeks in development, EBS delivered both pieces of the QWIDS’s puzzle: the Android and iOS user gateways, ready to drive customer experience for hundreds of brands across the world. Driven by simplicity, EBS and Q3 Collaboration managed to phase-out competitors in matters of performance, user experience and usability, building an app that keeps the user up to date with their profile even when their internet access is limited. In addition, QWIDS is one of the few apps that cannot be hijacked by malware or fake replicas. It’s links are powered by encryption at every level and extensive identity checks are performed regularly to avoid thefts and ensure extensive privacy for each and every user.

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The Result

Here’s a sneak-peek of the platform’s looks after it’s redesign:

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