Educational app & platform for parents on web.
Industry:
Edtech
Project:
Parents
Team:
Software Devlopers
Project Managers
Business analysts
CTO
Duration of project:
Started in 2018 (ongoing)
Country:
Romania
Tech stack:
An app designed to support parents and caregivers by providing them with educational resources and practical guides to help them raise their children better.
Client value
to end user.
It offers a range of interactive and educational tools to aid parenting. Features include progress tracking, motivation, help, comments and communication between parents, fostering a supportive community. The app's educational programs and webinars help parents develop better parenting skills, encouraging healthier family relationships.
Risks.
Integration complexity
Merging diverse IT systems from various teams into one cohesive platform presented a significant integration challenge.
Market volatility
Adapting to the ever-changing demands and trends of a highly volatile market.
Challenges.
User-friendly design
Crafting an interface that was intuitive and resonated with a broad parent audience.
Agile development
Implementing and maintaining an agile development approach to ensure the app remained relevant and responsive to user feedback and market changes.
Objectives.
Short-term
- Develop a unified, multi-platform system (Web, Android, iOS) to make the 'Parents' app accessible to a wider audience.
- Create a user-friendly and interactive platform, integrating features such as tracking progress, motivation, help, and communication between parents.
- Seamlessly unify IT systems from several teams into a single, efficiently managed entity.
Long-term
- Expand the 'Parents' app's business to other countries, enhancing its international presence. 2. Continuously improve and update the platform to adapt to the evolving needs of users and market trends.
- Develop and integrate new features, like a new payment system and Webinar CRM, to enhance user experience and business performance.
Development phases.
Digital evaluation: An assessment of the client's business and their level of technology readiness, followed by the creation of a business requirements document.
Development of the idea: Understand the need for a digital parenting solution through extensive market research.
MVP creation: Development of a basic MVP with core features such as simple parenting guides and introductory educational libraries.
Webinar CRM: We refactored and eliminated multi-vendor management headaches to stream video to all devices faster.
Platform expansion: Extended the reach of the app to multiple platforms, including web, Android and iOS.
New payment system: Allows the generation and creation of payment plans on any terms - increasing sales conversion at a higher rate.
User feedback integration: Establish basic systems for collecting and implementing user feedback for future improvements.
Feature enrichment: Integration of advanced tracking systems for parents and more personalised user experiences.
AI Integration: Early adoption of AI and machine learning for basic personalised content and recommendations.
Linguistic and cultural customisation: Early adoption of multilingual support and consideration of regional customisation for a global audience.
Advanced AI and machine learning capabilities: Expanded AI capabilities for improved personalisation and user engagement.
Data analytics implementation: Leverage advanced data analytics to gain deeper insights into user behaviour and preferences.
Pandemic response features: Adapting the app with features relevant to the new parenting challenges posed by the pandemic.
Complete platform evolution: Transition from a simple MVP to a fully-developed, feature-rich platform.
Comprehensive AI and Analytics Integration: Integration of sophisticated AI and machine learning algorithms for advanced personalisation, along with deep data analytics for strategic feature development.
Global expansion: Implementing comprehensive multilingual support and deep regional customisation to appeal to a diverse, international user base.
Performance & optimization.
Performance analytics: Advanced analytics tools to monitor application performance metrics and identify areas for optimisation, such as load times and response rates.
Server and back-end enhancements: Enhance server capabilities and back-end architecture to ensure seamless performance as user loads increase.
A/B testing: Implement A/B testing for new features and updates to measure effectiveness and user satisfaction prior to full rollout.
Data privacy compliance: Ensure compliance with global privacy regulations by continually updating privacy features and user control options.
Adoption of emerging technologies: Stay abreast of emerging technologies and trends to incorporate future-ready features that improve app performance and user engagement.
Regional optimisations: Tailor performance based on regional user data, such as optimising for local network conditions and user behaviour patterns.
Results.
User engagement
50,000
active users
The number of active users increased significantly along with the retention rate.
Market expansion
+4
countries
Significant international growth as the app expands to 5 countries
Educational impact
+4
languages
The app's programs are now available in 5 languages, resulting in increased user engagement and a significant increase in average time spent on the app.
Team expansion
+80
team members
Strong business growth, with team increasing from 15 at launch to 90 today
Capable of managing
90%
business management
The app has grown into a highly versatile and flexible platform capable of managing almost the entire business.
Lessons.
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