A unified ERP and app connecting Lensa's optical stores and e-commerce
Lensa started with a simple marketing tool we built to drive early online sales. But as e-commerce grew and the showrooms expanded, the systems stopped talking to each other. Inventory, customer data, and orders lived in separate places, causing stockouts, inconsistent service, and missed sales.
+40%
sales through the app
70%
of operations digitalized
-25%
under estimated budget
110K
people actively use the app
30%
faster development
Overview on the project
Challenge
As Lensa's e-commerce grew and its showrooms expanded, the systems stopped talking to each other. Inventory, customer data, and order processing were hard to manage across channels. Without real-time integration, customers got inconsistent service, stock ran out, and sales were missed. There was no unified system to automate marketing or personalize the experience modern shoppers expect.
Solution
We built a comprehensive ERP and mobile app that connect HRM, inventory, sales, pricing, and marketing automation. Data updates in real time across e-commerce and physical stores. The platform centralizes inventory, customer data, and order fulfillment, and the mobile app syncs with the ERP so the team can track stock, manage customers, and close sales from anywhere. We also advised on cost-effective technology and ran in-house training so the team could run it themselves. The ERP is now their main sales channel, driving 50% of total sales.
Confidential client
Optical retail
Company-wide sales up 70%, with the ERP now the main channel driving 50% of total sales.
Confidential client
Optical retail
Technology stack
React Native
Swift
Modules & Integration
Unified operations
ERP integration
Inventory, orders, and customer data sync in real time across online and physical stores.
External API integration
Refactored to handle 20,000 requests per minute, so the platform stays fast under load.
Customer data centralization
Every interaction, in store or online, ties to one customer profile for personalized marketing.
Unified operations
ERP integration
Inventory, orders, and customer data sync in real time across online and physical stores.
External API integration
Refactored to handle 20,000 requests per minute, so the platform stays fast under load.
Customer data centralization
Every interaction, in store or online, ties to one customer profile for personalized marketing.
Olga Petrașcu
Commercial Business Partner
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