A digital gifting app that makes sending a gift as easy as a text

In 2020 the UK's e-gifting market surged to 1.6 billion pounds, with digital product sales up 117% year on year. But Prsnt's incomplete MVP and fragmented processes risked losing traction in a fast-moving, competitive space.

active users on the app

100+

retail partnerships (Starbucks, M&S)

£180K

raised from Suss Ventures after the MVP

12K+

free gifts sent in one auto-campaign (Nov 2023)

+14

new users per free-gift campaign

Overview on the project

Duration:

7 months (ongoing)

Company size:

15-50 employess

Industry:

E-commerce (Digital Gifts)

Country:

United Kingdom

Challenge

The UK's e-gifting market was booming, up to 1.6 billion pounds in 2020 with digital sales rising 117% year on year. But Prsnt's MVP was incomplete and its processes fragmented. That gap risked losing traction in a competitive space and falling short of what customers expected.

Solution

Rebuilt Prsnt's MVP for scale, developed a full mobile gifting app, and streamlined operations on a custom ERP. Automated campaigns, real-time analytics, and AR unwrapping round out the experience. The result is a reliable, user-focused platform built for the fast-growing UK e-gifting market.