A digital gifting app that makes sending a gift as easy as a text
In 2020 the UK's e-gifting market surged to 1.6 billion pounds, with digital product sales up 117% year on year. But Prsnt's incomplete MVP and fragmented processes risked losing traction in a fast-moving, competitive space.
x2
active users on the app
100+
retail partnerships (Starbucks, M&S)
£180K
raised from Suss Ventures after the MVP
12K+
free gifts sent in one auto-campaign (Nov 2023)
+14
new users per free-gift campaign
Overview on the project
Duration:
7 months (ongoing)
Company size:
15-50 employess
Industry:
E-commerce (Digital Gifts)
Country:
United Kingdom
Challenge
The UK's e-gifting market was booming, up to 1.6 billion pounds in 2020 with digital sales rising 117% year on year. But Prsnt's MVP was incomplete and its processes fragmented. That gap risked losing traction in a competitive space and falling short of what customers expected.
Solution
Rebuilt Prsnt's MVP for scale, developed a full mobile gifting app, and streamlined operations on a custom ERP. Automated campaigns, real-time analytics, and AR unwrapping round out the experience. The result is a reliable, user-focused platform built for the fast-growing UK e-gifting market.
Technology stack
React Native
Modules & Integration

ERP and components
ERP
A tailored ERP centralizes Prsnt's business operations in one system
CRM
Customer relationships and history live in one place
DMS
Documents, assets, and financial records are tracked centrally.

ERP and components
ERP
A tailored ERP centralizes Prsnt's business operations in one system
CRM
Customer relationships and history live in one place
DMS
Documents, assets, and financial records are tracked centrally.




Olga Petrașcu
Commercial Business Partner
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